BIG BRAND SYSTEMS FROM VISIONARY MINDS.
FREQUENCIES ALIGNED.
BIG BRAND SYSTEMS.
VISIONARY MINDS.
FREQUENCIES ALIGNED.
CREATIVELY FREE, CULTURALLY TUNED. FOR WHEN THE STAKES ARE TOO HIGH TO LOOK LIKE EVERYONE ELSE.
( ABOUT )
We started Kuma to end creative complacency through building identities that are intentional and refuse to blend in.
All our work is rooted in authenticity, creative freedom, and deep thinking. Less noise, more clarity. Design that speaks before you do.
From strategy and branding to design and execution, we craft identities that shift how people see, feel and connect with brands.
FOUNDERS
Jase Bloor and Mario Vaz are two creatives with 25+ years combined experience shaping global brands.
From Nike and Beats to New Balance and Coca-Cola, they’ve led teams, built campaigns, and delivered standout design across strategy, identity, and digital. Their work is instinctive, culture-rooted, and crafted to connect with real people.
JASE BLOOR
DESIGN DIRECTOR
MARIO VAZ
CREATIVE DIRECTOR
SERVICES ▼
RESEARCH
[001]
We kick off each project with our discovery phase, where we dive deep into understanding your brand, what drives it, and where the boldest opportunities are hiding.
BRAND AUDIT
CULTURAL ANALYSIS
MARKET ANALYSIS
COMPETITOR REVIEW
STRATEGY
[002]
Every decision is deliberate. From naming and language to the final system, we build the foundations of your brand with considered, strategic reasoning.
BRAND POSITIONING + ARCHITECTURE
BRAND NAMING + TONE
AUDIENCE INSIGHT + ALIGNMENT
CREATIVE STRATEGY + DIRECTION
DESIGN
[003]
We turn our research + strategy into a functional and entirely original brand identity. Designed, refined, tested, and ready for life in the wild.
ART DIRECTION
BRAND IDENTITY DESIGN
GRAPHIC SYSTEMS
DIGITAL & PRODUCT DESIGN
UX/UI INTERFACES
CAMPAIGN CREATIVE
PROTOTYPING
FEATURED CLIENTS ▼
Adidas
Air Jordan
AfterPay
Arsenal FC
Apple Music
Atai Life Sciences
BBC 1Xtra
Beats by Dre
Berghaus
Booksy
Budweiser
Christian Angermayer
Coca-Cola
Conducta
Cooplands
Corona
Diary of a CEO
Fabric Social
Footasylum
FIFA
Financielle
Flight Story
Four40 Records
GDK
Girl vs. Cancer
Great Influence
Journey Further
Kantar
Karl Kani
KFC
Kiwi Records
KPMG | Acceleris
Leicester City FC.
Lenovo
McCann
Microsoft
Motorola
New Balance
New York Fashion Week
Nike
Nokia
Pariah
PRS in VIVO
Puma
Rappcatz
Record Store Day
Ruger Barber
Samsung
Stüssy
Sky Sports
Slug & Lettuce
Social Chain
Steven Bartlett
Superdry
The Gate
The North Face
Uber Eats
Virgin Money
Wahl
Wray & Nephew
BIG BRAND SYSTEMS.
VISIONARY MINDS.
FREQUENCIES ALIGNED.
( ABOUT )
We started Kuma to end creative complacency through building identities that are intentional and refuse to blend in.
All our work is rooted in authenticity, creative freedom, and deep thinking. Less noise, more clarity. Design that speaks before you do.
From strategy and branding to design and execution, we craft identities that shift how people see, feel and connect with brands.
FOUNDERS
Jase Bloor and Mario Vaz are two creatives with 25+ years combined experience shaping global brands.
From Nike and Beats to New Balance and Coca-Cola, they’ve led teams, built campaigns, and delivered standout design across strategy, identity, and digital. Their work is instinctive, culture-rooted, and crafted to connect with real people.
JASE BLOOR
DESIGN DIRECTOR
MARIO VAZ
CREATIVE DIRECTOR
SERVICES ▼
RESEARCH
[001]
We kick off each project with our discovery phase, where we dive deep into understanding your brand, what drives it, and where the boldest opportunities are hiding.
BRAND AUDIT
CULTURAL ANALYSIS
MARKET ANALYSIS
COMPETITOR REVIEW
STRATEGY
[002]
Every decision is deliberate. From naming and language to the final system, we build the foundations of your brand with considered, strategic reasoning.
BRAND POSITIONING + ARCHITECTURE
BRAND NAMING + TONE
AUDIENCE INSIGHT + ALIGNMENT
CREATIVE STRATEGY + DIRECTION
DESIGN
[003]
We turn our research + strategy into a functional and entirely original brand identity. Designed, refined, tested, and ready for life in the wild.
ART DIRECTION
BRAND IDENTITY DESIGN
GRAPHIC SYSTEMS
DIGITAL & PRODUCT DESIGN
UX/UI INTERFACES
CAMPAIGN CREATIVE
PROTOTYPING
FEATURED CLIENTS ▼
Adidas
Air Jordan
AfterPay
Arsenal FC
Apple Music
Atai Life Sciences
BBC 1Xtra
Beats by Dre
Berghaus
Booksy
Budweiser
Christian Angermayer
Coca-Cola
Conducta
Cooplands
Corona
Diary of a CEO
Fabric Social
Footasylum
FIFA
Financielle
Flight Story
Four40 Records
GDK
Girl vs. Cancer
Great Influence
Journey Further
Kantar
Karl Kani
KFC
Kiwi Records
KPMG | Acceleris
Leicester City FC.
Lenovo
McCann
Microsoft
Motorola
New Balance
New York Fashion Week
Nike
Nokia
Pariah
PRS in VIVO
Puma
Rappcatz
Record Store Day
Ruger Barber
Samsung
Stüssy
Sky Sports
Slug & Lettuce
Social Chain
Steven Bartlett
Superdry
The Gate
The North Face
Uber Eats
Virgin Money
Wahl
Wray & Nephew
Get Started
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