FOUNDED IS A MEDIA BRAND RETHINKING HOW WE TELL STORIES ABOUT STARTUPS, ENTREPRENEURS AND MODERN WORK - WITH A BOLD NEW IDENTITY TO MATCH.
Client
FOUNDED
Contribution
Brand Identity + Web Design
Date
June '25
FOUNDED IS A MEDIA BRAND RETHINKING HOW WE TELL STORIES ABOUT STARTUPS, ENTREPRENEURS AND MODERN WORK - WITH A BOLD NEW IDENTITY TO MATCH.
Client
FOUNDED
Contribution
Brand Identity + Web Design
Date
June '25
A FULL BRAND CREATION FOR A DIGITAL PUBLICATION CHAMPIONING THE BUILDERS OF TOMORROW. COMBINING AUTHORITY WITH ATTITUDE, CLARITY WITH CULTURAL EDGE.
FOUNDED
Founded is a new kind of business media brand—built for the founders, builders and operators shaping tomorrow. Designed to cut through the noise of legacy outlets and clickbait headlines, Founded champions real insight over hot takes, and delivers stories with relevance, substance and style.
From initial strategy through to naming, visual identity and design systems, we worked with the team behind Founded to build a brand that felt at home in both editorial and social spaces. The result is a confident, modern brand system that flexes from podcast to pitch deck, from carousel to keynote.
A BRAND BUILT FOR FOUNDERS
The visual identity balances authority with edge—clean, typographic and stripped back, with hits of highlighter colour and expressive moments where it counts. Designed to work just as hard on a LinkedIn feed as it does across a feature story or product drop.
DISCLIPLINE MEETS DRAMA
Built on a smart grid system and driven by typography, the brand leaves space for both clarity and punch. Confident, contrast-driven layouts give every story the presence it deserves—without sacrificing legibility or focus.
CONTENT THAT LEADS THE CONVERSATION
From swipeable news cards and podcast promos to full-length features and social storytelling, the system was designed to grow with the brand. Strong foundations mean the team can push into new formats without breaking visual coherence
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