RUGER IS A MODERN BARBER BRAND, DITCHING HERITAGE CLICHÉS FOR A CLEAN, CONTEMPORARY, DESIGN-LED IDENTITY.
Client
Ruger
Contribution
Full scale brand identity
Date
Ongoing
RUGER IS A MODERN BARBER BRAND, DITCHING HERITAGE CLICHÉS FOR A CLEAN, CONTEMPORARY, DESIGN-LED IDENTITY.
Client
Ruger
Contribution
Full scale brand identity
Date
Ongoing
A FUTURE-READY BRAND SYSTEM FOR RUGER - BUILT TO EXPAND BEYOND THE CHAIR. CLEAN, MODULAR AND PURPOSEFULLY MINIMAL, DESIGNED TO GROW FROM BARBER ROOTS INTO A FULL LIFESTYLE BRAND.
RUGER
Ruger is a Manchester-based barbershop with a vision that stretches far beyond haircuts. Their goal: to create a brand that expands beyond the barbershop so that it could evolve into clothing, coffee, hair education, co-working, and more, without feeling like it was trying to reinvent itself at every step.
We developed a brand identity that’s stripped back, architectural, and built for versatility. Every element — from the logo system to the typographic scale — works as well on a hoodie tag as it does on a shopfront. The system is modular by design, allowing Ruger to launch new ventures under one cohesive visual language.
The shops themselves feel like architectural showrooms: minimal, considered spaces where the branding works in harmony with the environment. The identity doesn’t shout; it creates presence through precision and restraint.
BUILT TO SCALE
A single, adaptable brand system that can stretch into apparel, hospitality, and education without losing its core character.
ARCHITECTURAL MINIMALISM
A clean, grid-led approach with sharp typography, negative space, and a refined monochrome palette — creating a brand that feels modern, premium, and confident.
BEYOND THE BARBER
Brand assets designed to flex seamlessly from physical to digital, from large-scale signage to small product details.
EXPERIENCE-LED DESIGN
Environmental graphics, tactile materials, and precise detailing that make the identity feel as good in person as it looks online.
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